Hired in June of 2021 as a Production Designer on the Marketing Design team, my job was to conceptualize and create visual solutions for a variety of marketing channels. Some of the channels included working with Partners in the form of creating sales 1-pagers and the Content and Social Media team by creating Instagram posts. Within ten months of working at Carbon Health, I was promoted to Designer for exceeding the expectations of the initial position.
Carbon Health
In order to show that Carbon Health is a friendly, approachable brand, we really pushed the boundaries of our brand identity when it came to social media. Standing out in a highly visual landscape meant pushing our brand colors, exploring a variety of type treatments, and highlighting captivating content. As an overall strategy, the Social Media Marketing team emphasized "sharable" evergreen content. This allowed for more intentional designs specific to the copy provided and aided in the creative process of telling a unique story for reach social posts.
Social Media
Sales One-Pagers
In collaboration with the Partners team, I provided visual support in turning B2B, B2C, COVID-19, and general Carbon Health information into easy-to-read one-pagers.
